Quaker is expanding its oats range with the introduction of new variants: Vanilla Bean & Blueberry and Almond Butter & Pomegranate.
The latest additions are designed to meet shopper demand for new flavours at breakfast time and help retailers drive sales.
Available now, the on-trend flavours come in multi-packs of 10 containing 36g sachets (rrp £2.45 per pack).
Stephanie Okell, senior marketing manager at brand owner PepsiCo, said: “Oats are a powerhouse of good nutrition and shoppers are always looking for new flavours to mix up their breakfast. Our trends research identified two flavours, Vanilla Bean & Blueberry and Almond Butter & Pomegranate, which haven’t been seen before within the cereal aisle.
”We know through research that shoppers felt excited by the flavours and indicated they would be likely to buy them – which is great news for retailers. We know that a staggering one fifth of adults don’t have wholegrain within their diet, and so we hope this latest launch will help rectify this and bring new customers into the oats segment.”