Pure Bite is expanding its presence in convenience with listings in more than 200 McColls stores, as well as central distribution deals with Nisa and Costcutter.

Pure Bite Range

Commenting on the news, Jason Bull, founder of Pure Bite, said: “I am so delighted to have such outstanding partners in the convenience sector. The reason that I started Pure Bite was because I couldn’t find snacks that delivered on taste and health credentials on the shelves. It just shows how far we are coming in terms of healthy snacking and just how much potential this category has to offer.”

Jonathan Hastings, profit improvement manager at Costcutter, added: “We’re excited about introducing Pure Bite into the healthy snacking range available in our stores. It will add a fresh and healthy option for customers to enjoy and for our retailers to offer to the growing consumer demand for tasty yet healthy snacks. Our healthy snacking range has grown significantly and we are delighted to introduce an exciting new brand that looks great on shelf and has serious health credentials. We believe that Pure Bite will be a popular choice for our customers.”

The Pure Bite range is dairy-, gluten- and preservative-free. The products are also suitable for vegans and comes in the following flavours and formats (rrp £1.69 each):

  • Popped Rice Clusters, Blueberry and Cranberry (20g)
  • Popped Rice Clusters, Strawberry and Gojiberry (20g)
  • Nut Clusters, Almond (30g)
  • Nut Clusters, Hot and Spicy (30g)
  • Crunchy Coconut Clusters, Strawberry (30g)