Sci-Mx Nutrition’s Pro 2Go is supporting its new launches with an out-of-home advertising campaign across London.

Pro 2Go Campaign

The campaign, which also includes a double-page spread and bespoke booklet feature in London’s leading magazine Time Out, is part of a £5million launch for the brand, which is tapping in to the protein market’s major transformation from a more traditional sports nutrition offer to that of mainstream everyday snacking.

The campaign, created by advertising agency Elvis, shows commuters a range of protein packed snack ads that appear on tube ads and bus shelters. Online and social ads are also rolling out to help the brand reach an audience of more than 4 million.