Premier Foods has enhanced its Cadbury Mini Roll range with new flavours and packaging.
Available from May 4 are new Raspberry and Chocolate Orange flavoured Mini Rolls. In addition to this, Premier Foods is also adding special edition Banana and Cola flavoured mini rolls to the range for a six-month period.
Mini Rolls is also undergoing a complete packaging refresh which will feature brighter, bolder and appealing colours on pack.
To top it off, the brand is also returning to TV from May 4 with a new advert-supported campaign.
Joanna Agnew, head of Cadbury Cakes, said: “We have refreshed the range to give it a more modern feel and developed fun flavours that are a perfect fit for our target audience. The brand has had a very strong start this year and this campaign is set to continue that momentum.”