Mcvitities meringue iced gems

Pladis is taking shoppers on a trip down memory lane with fresh takes on nostalgic flavours and recipes as it launches a trio of new limited-edition treats.

McVitie’s has reimagined two quintessentially British desserts with new additions to its Cake Bars line-up: Eton Mess and Lemon Meringue (RRP: £1.25).

“Eton Mess and Lemon Meringue are two iconic British desserts which often evoke fond memories of warm summer evenings spent indulging with loved ones,” says Adam Woolf, marketing director of McVitie’s at Pladis UK&I. “As we head towards spring and summer, we wanted to capture this, but in a format which meets the needs of modern snackers.

“Alongside a surge in on-the-go snacking occasions, Cake Bars are gaining in popularity by the day. And our latest additions to our bestselling Cakes line-up are perfectly placed to help busy Brits indulge in the flavours of their favourite desserts, now in a portable, handheld format.”

McVitie’s is also launching a limited-edition Candy Floss flavour for McVitie’s Iced Gems (RRP: £1.25).

“As the centrepiece to many a kids party or family gathering, McVitie’s Iced Gems is a brand that’s long held a place in the nation’s hearts,” says Woolf. “Now, we’re launching a hugely popular new flavour which is reminiscent of the nostalgic love that’s at the heart of McVitie’s Iced Gems.”