Pernod Ricard has unveiled its 2014 campaign for Malibu.
‘Liberating the Spirit of Summer’ is aimed at 18-24 year olds and will across both the on and off trade.
To celebrate the new campaign, there will be a limited edition bottle launched in the off trade. Created by UK fashion designer Sera Ukger, the 70cl bottle (rrp £14.99) will be available from 14 April for six weeks. The launch will be supported by a marketing and digital campaign.
The brand has also teamed up with Funkin to offer a Malibu and Piña Colada cocktail pack in the off trade that will be available from April.