Perfectly Clear has revealed a new set of designs for its kids drinks range.
The brand, owned by soft drinks producer Clearly Drinks, invested heavily in a fresh look across its range earlier this year and has now relaunched its kids range products.
The rebrand has been part of the company-wide growth strategy to meet a sharp rise in demand for low calorie and sugar-free soft drinks. The children’s range comes in lunchbox friendly 330ml bottles, available in Blackcurrant & Apple, Strawberry and Orange flavours. (rrp £0.29 - £0.39)
The drinks contain no artificial colours, flavours or sugar and are Sugarwise certified. The new design incorporates vibrant colours for greater shelf stand-out.
Katerina Gilbert, marketing director at Clearly Drinks, said: “Following the success of the first wave of Perfectly Clear rebranded range, we are now extremely excited to reveal the new look of our Kids range. Sugar in soft drinks, especially in children’s drinks, is at the forefront of consumer minds at the moment.
”In light of the recent Sugar Tax Levy and the particularly warm weather, parents are actively seeking for sugar-free, yet tasty drinks to keep their children hydrated. Perfectly Clear flavoured water range offers tasty hydration, with the added health benefits of no added sugar, and now we have a vibrant and eye-catching brand to complement this great product.”