Flavoured water brand, Perfectly Clear, has announced a complete refresh of its product portfolio to meet rising demand for low calorie and sugar free drinks.

The brand, which is owned by independent soft drinks producer Clearly Drinks, has invested in new packaging across its 500ml and 1.5 ltr still and sparkling bottle range, as well as its Kids and sparkling Whisper juice line-up. 

To coincide with the re-brand, Perfectly Clear has also introduced Elderflower to its 500ml sparkling range.

Katerina Gilbert, marketing director at Clearly Drinks, said: “This is an exciting time for Perfectly Clear. With the growing demand for sugar-free soft drinks, we knew it was time to reinvigorate the look and feel of our brand.

“Following on from our own in-depth consumer research, the new look is aimed at both consumers and retailers who want a vibrant and eye-catching brand that is full of flavour but with the added health benefits of no added sugar content. We’re looking forward to seeing the new designs in circulation as well as a fresh new website and promotional tools to go alongside it.”

The new re-brand and product launch will be backed by an integrated marketing campaign, including the launch of a new website and revamped in-store POS.

The Perfectly Clear range also contains no artificial colours or flavours, has zero sugar content, and is available to the convenience channel now.