Pepsi Max has launched a new campaign called ‘Bring Out The Flavour’.
It spotlights the soft drink brand’s core summer flavour range - Cherry, Lime, and Mango - and encourages fans to “seek out feel-good moments amidst life’s daily pressures.”
The campaign features ‘Pepsi Pioneers’ and creators Emma Johnson, Formz and Luke Vernon.
It will be activated through a 20-second TV ad, nationwide OOH placements and digital and social media activations.
Meanwhile, a bookable experiential activity will also launch in central London from 11 to 14 September. Pepsi Max has teamed up with award-winning salon Townhouse to transform its Covent Garden branch into a “cherry dream” for a limited time only.
Inspired by Pepsi Max Cherry, guests are invited to book in for the “ultimate cherry glow up,” including manicures, a ‘glow and go’ cherry-infused makeup station, a bespoke drinks bar and cherry-themed giveaways.
Across the UK, Townhouse customers and fans can also book the cherry-themed manicure at any of its salons from 15 September.
Townhouse nail salons in Birmingham, Manchester, Leeds, Sheffield, Bristol and the Covent Garden London branch are offering limited amount of free cherry manicures a day.
“The ‘Bring Out The Flavour’ campaign marks a significant moment for Pepsi Max. By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences,” said Steven Hind, chief marketing officer of Beverages UK&I, at PepsiCo.
“This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community.”
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