Pepsi Max has rolled out a retailer competition to celebrate this summer’s UEFA Women’s Euro 2025.
The competition, launched on behalf of Walkers and Doritos, offers retailers the chance to win one of five ultimate sporting bundles.
The bundles can be enjoyed by the retailers themselves or given away to customers during the key sporting period, said Pepsi Max owner Carlsberg Britvic.
As the tournament approaches, shoppers will be on the lookout for a variety of soft drinks and snacks for their match day gatherings, it added.
Five lucky retailers will win:
- A signed football shirt from women’s star Lauren James
- A £40 Just Eat voucher to create an ideal match day meal
- Five cases of Pepsi Max and five cases of Walkers stock to keep your shelves full during the busy football season
- Eye-catching point of sale materials to help bring the buzz of the Women’s Euro to shop floors
To enter, retailers need to submit their details via an online entry form on At Your Convenience - Carlsberg Britvic’s platform.
The competition closes at 23:59 on 5 August 2025. To enter, click here.
“This summer’s Women’s Euro presents a huge sales opportunity for the convenience channel. This promotion is designed to give back by offering retailers the chance to win prizes that will support them during a key trading period,” said Ben Parker, vice president of off trade at Carlsberg Britvic.
“With Pepsi Max, Walkers and Doritos – three well known and recognisable brands, we’re aiming to help retailers maximise match day missions and drive both footfall and basket spend throughout the tournament.”
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