Pepsi Max is encouraging consumers to “try a new tradition” this Christmas with the return of its festive TV campaign, aimed at driving sales of its core and flavoured variants.
On air from now until the end of December, the TV advert is designed to highlight the brand’s taste credentials and showcase Pepsi Max, Pepsi Max Cherry, Pepsi Max Ginger and the brand’s latest addition: Pepsi Max Raspberry.
The nationwide support for the zero sugar drinks also includes in-store activation, digital and social activity, OOH advertising and sponsorship of London’s Hyde Park Winter Wonderland.
Available for convenience stores and independents to order throughout Christmas, the Pepsi Max range includes the following canned and bottled formats:
- 500ml / 600ml bottle (rrp £1.39)
- 1.5 litre bottle (rrp £1.89)
- 2 litre bottle (rrp £2.29)
- 6 x 330ml cans (rrp £3.99)
- 8 x 330ml cans (rrp £4.89)
- 330ml can (rrp 67p)