ShelfHelp, the impartial category management advice website from Procter & Gamble, has been relaunched to ensure it remains an essential business tool for convenience retailers who want to grow their Laundry, Health & Beauty, Homecare and Baby category sales.

ShelfHelp has been helping retailers get to grips with best-in-class category merchandising since 2003 and it was one of the first category management initiatives to be launched as a website. Now thirteen years on, ShelfHelp is introducing a brand new website with a new look and new content. Retailers can continue to benefit from the tried and tested ShelfHelp merchandising principles and practical advice including planograms, top tips and shopping lists that have been proven to help grow sales. Importantly the website has also received a technology upgrade which means it can be accessed on any device whilst on the go.

Sharing and learning from the experiences of other retailers has always been a key feature of ShelfHelp and the website now features a host of new case studies and videos from fantastic convenience retailers who’ve put the advice into practice and grown their sales. Sukh Gill the owner of Nisa, Burton on Trent, has increased his sales across all four categories after following the ShelfHelp advice, he said: “Since the introduction of the ShelfHelp project we have seen a genuine uplift in sales and consumers purchasing new products which we previously would not have stocked. I would recommend retailers review their own fixtures in line with the ShelfHelp advice to see if they can maximise their growth by tightening their range and offering consumers the right products and pack sizes.”

Another retailer who features on the website and has benefited from ShelfHelp is Logi Jeyalohithen, of Budget Store, Windsor: “I expected sales to rise by a few percentage points perhaps, but never at these levels. These simple changes that we’ve made to the way we present our products have brought about a great improvement to our business. I’m really pleased with these results, they are very impressive. I would encourage other retailers to follow the advice because it can make a huge difference to your bottom line.”

ShelfHelp category man Becky Spencer said: “We’re delighted to introduce our best-ever website for the ShelfHelp programme and showcase the very latest advice and information to help retailers make the most of their space and range. Whilst the website looks and feels brand new, with some brilliant new content and insight, the core principles and top tips haven’t fundamentally changed and continue to work really effectively. It’s very simple for convenience retailers to grow their categories by concentrating on their core ranges and displaying them correctly. The ShelfHelp website shows you just how to do it and it’s really simple to implement and requires no financial investment.

Whether this is the first time you’ve heard about ShelfHelp or if you’ve seen the website before, it really is a no-brainer to visit, follow the advice and keep checking back regularly to make sure you are making the most of your Laundry, Health & Beauty, Homecare and Baby category sales.”