Aussie Winter Miracle collection is the latest NPD from Procter & Gamble (P&G). Available now, the new seasonal hair care range includes shampoo (180ml, rrp £3.99) , conditioner (200ml, rrp £3.99), deep treatment (250ml, rrp £4.99), and dry shampoo (180ml, £4.99).
The onset of the colder weather, combined with indoor heating can cause hair to become dry and dull, but the new line promises to help consumers’ locks stay healthy and glossy. To support the launch and raise consumer awareness, Aussie will run a social media campaign over the winter months. Using the hashtag #Aussome, the brand encourages fans to share their Aussome winter moments on Facebook, Twitter and Instagram.
Jo Vaughan, hair care brand manager at P&G, said: “As winter approaches, shoppers are looking for seasonal products that will get them in the mood for the Christmas season, and the new Aussie Winter Miracle collection does just that. Made with natural ingredients such as Australian ginseng and pearl powder, the products in this range add beautiful shine to any type of hair despite sub-zero temperatures or dry hot air indoors.
“Aussie is known by shoppers as an upbeat brand that keeps surprising them with new formulas that are unexpected, fun, and most of all fantastic for their hair. As more and more consumers buy their beauty products in convenience stores, this new limited edition collection offers a real opportunity for retailers to set themselves apart and make a difference to their bottom line. So we recommend that they stock up now.”