Lynx adds Jungle Fresh to range

Lynx is adding a new fragrance to its core range with Jungle Fresh.

The range includes: Lynx Jungle Fresh Body-Spray 150/250ml Aerosol - £4.00 (150ml) / £5.00 (250ml); Lynx Jungle Fresh Anti-perspirant 150/250ml Aerosol - £4.00 (150ml) / £5.00 (250ml); Lynx Jungle Fresh Stick 50ml £2.25 and Lynx Jungle Fresh Shower Gel 225/500ml £1.25 (225ml) / £2.75 (500ml).

Jungle Fresh’s launch will be supported by a £2m marketing campaign running from July to September 2024.

General manager of deodorants at Unilever UKI Monique Rossi says: “Innovation is fundamental when it comes to recruiting shoppers into the deodorant and shower gel categories. As the number one male toiletries brand, Lynx is in a strong position to work with world-leading experts to develop on-trend fragrances that we know Gen Z will love – and as a result we play a critical role in driving category growth.

“Within the first year of Lynx’s last core innovation, Epic Fresh, many new deodorant and shower gel shoppers were attracted to the proposition, driving category value and as a result growing the male toiletries category. Jungle Fresh has been designed to build on this success and has a clear place in the current market by tapping into the demand for clean and refreshing scent profiles.”