Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99.
The decision was taken to reduce the price mark on this sku following feedback from convenience retailers that they wanted to drive customer loyalty by offering good value for money.
Rav Garcha of Nisa Broadway, Birmingham, said: “£2 seems to be the magic number, so allowing us to sell Flash at a price consistently less than that will have a big impact on sales. It’s great that P&G is listening to what we – and our customers – want and creating pricing strategies that work for all involved.”
The new £1.99 PMP is available to retailers now.