The Best-in range has been extended to include another zero sugar variant.

Available now, the new carbonated fruit energy drink is low calorie and contains no sugar. It comes in a 250ml silver and black can (rrp 35p) and highlights the brand’s slogan, ‘Revive & Survive.’

Nick Brown category manager for the Best-in family of products said: “Stimulation drinks traditionally contain high sugar content as a fuel source to increase alertness and energy levels working alongside taurine and caffeine. Best-in Zero Sugar has been specially formulated to maintain all the stimulation benefits but with sugar substitutes.

“I would urge retailers to get behind the new launch and position Zero Sugar next to Original to maximise trial and additional sales.”