AG Barr has launched a new Sour Cherry variant of its Ka drink.

Available in 330ml (rrp 49p) and 500ml (rrp 89p) pricemarked packs, the new flavour is based on the Caribbean sour cherry fruit.

Head of marketing Adrian Troy said the Sour Cherry variant would appeal to Ka consumers as well as offering something different.

“Ka drinkers are trend setters who crave new and unique flavours. We see huge excitement around every NPD launch, bringing new shoppers into the brand,” he said. “Over 40 million cherry drinks are sold each year in the UK. Delivering this popular flavour with a sour twist while maintaining the powerful, full-on taste which Ka is famous for will draw both new and existing consumers to the soft drinks fixture.”

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