Tyrrells range

KP Snacks is launching a brand new £250,000 radio campaign to promote its premium snacking brand Tyrrells.

The campaign features two ads and will run until 20 June.

The first of the two ads focuses on the recent launch of Tyrrells New English Smoky Barbecue flavour, whilst the second will centre on the Tyrrells Sea Salt & Cider Vinegar variant.

Marketing manager at Tyrrells Sarah Lawson said: “Our latest campaign will continue to drive awareness of Tyrrells, building on the New TV campaign that went live over Easter and keep the brand front of mind around the key sharing period over the May Bank Holiday.

“Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience. With summer fast approaching and much to celebrate as restrictions ease, we want to elevate and promote the great taste of our quintessentially British range.”