KP Snacks has announced the return of Skips Salt & Vinegar, expanding the brand’s portfolio with a well-loved, core flavour, it said.
New packs will be available in stores from the beginning of March in 35g Grab Bag and £1.35 pricemarked pack (PMP) formats
After being absent from shelves for a decade, and with Skips known for its popular Prawn Cocktail crisps, the launch of a Salt & Vinegar flavour sees the brand tap into the demand for classic flavours, with Salt & Vinegar representing the fourth biggest partition in the category, as well as feeding into the craze around nostalgic treats.
By launching in the two “key impulse-led formats,” KP says Skips Salt & Vinegar capitalises on the growth of food to go missions, engaging shoppers and driving retailer sales.
John McDougall, senior brand manager for Skips at KP Snacks, said: “Bringing back Salt & Vinegar helps us to build on the brand’s strong heritage while driving momentum and attracting new customers.
“With Salt & Vinegar one of the most in-demand flavours in the category and 70% of bagged snack sales coming from impulse purchases, launching the product in Grab Bag and PMP formats will help to bolster retailer sales.”
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