KP Snacks has announced a new, hot flavour for its Nik Naks range - Xtra Hot ‘N’ Fiery,
Described as delivering the brand’s spiciest, boldest flavour yet, the new product will be available in stores from 23 March, launching in a £1.35 pricemarked pack (PMP).
Building on the success of Nik Naks’ popular Nice ‘N’ Spicy variant, the launch of Xtra Hot ‘N’ Fiery expands the range to meet growing demand for punchier, hotter flavours. It promises a truly fiery kick as one of the hottest products on the market, while also delivering on the shape and texture consumers know and love.
Nik Naks Xtra Hot ‘N’ Fiery also taps into the success of spicy flavours within the PMP format, KP said, representing the largest flavour profile in PMPs and the third largest in Impulse overall.
John McDougall, senior brand manager for the heritage portfolio a KP Snacks, said: “Nik Naks is a well-loved brand within the crisps, snacks and nuts category, and we’re excited to be expanding the range with the launch of Xtra Hot ‘N’ Fiery.
“The launch builds on the brand’s reputation for big, bold flavours, delivering an extra hot, fiery taste that responds to growing demand for spicier snacks. With spicy remaining one of the most popular flavours in the category and PMPs playing a key role in impulse purchasing, this new product offers retailers a critical opportunity to drive sales.”
Nik Naks Xtra Hot ‘N’ Fiery £1.35 PMP will also feature as part of the recently launched Now That’s What I Call Music on-pack promotion running across £1.35 PMPs and Grab Bags for KP Snacks’ heritage brands.
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