Concentrated juice brand Princes is re-vamping its range with a new pack design. The re-sealable, easy-opening cap provides better grip and improves pouring, making the product more user friendly and giving the product better stand out on-shelf. Packs of the brand’s pure juices will now clearly communicate the 100% pure juice message, following consumer research undertaken by Princes that shows a misunderstanding around the properties of from concentrate products.

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