Fox’s Burton’s Companies has unveiled a brand-new look for its Maryland range.

The signature shiny red and yellow branding has been enhanced, making it even easier for shoppers to find Maryland on shelf, with the new packaging spotlighting the flavour variant front and centre on pack.

The new look will be supported with a multi-million-pound marketing investment across TV, social and in-store activations, to drive awareness and encourage footfall for retailers across all channels. The new TV advert is set to be on screens from 23 October 2023.

Trade marketing director at Fox’s Burton’s Companies, Colin Taylor, said: “The evolution of Maryland’s brand identity is an exciting time for the business. We are already known for our quality recipe, affordability and our signature packaging, but we know there’s more we can do to support retailers to make the most of the opportunity available. From consumer testing we know that our new packaging has stronger appeal to shoppers and better purchase intent. We’re looking forward to seeing the reactions from our loyal shoppers and newcomers to the brand and hope to bring families together over the original cookie everyone knows and loves.”