Nestlé Cereals adds Nesquik Choco Waves to range

Nestlé Cereals has grown the Nesquik cereal range with the launch of Nesquik Choco Waves.

Boasting no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme, the new cereal will be rolled out in the coming months.

Choco Waves contain whole grain as the number one ingredient (35%) and are fortified with seven vitamins as well as Calcium and Iron and have no artificial colours or flavours.

Sarah Fordy, head of marketing at Cereal Partners UK said: “We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”