Nestlé Cereals has grown the Nesquik cereal range with the launch of Nesquik Choco Waves.
Boasting no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme, the new cereal will be rolled out in the coming months.
Choco Waves contain whole grain as the number one ingredient (35%) and are fortified with seven vitamins as well as Calcium and Iron and have no artificial colours or flavours.
Sarah Fordy, head of marketing at Cereal Partners UK said: “We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”