Nescafe new look

Nescafé has undergone a major relaunch with a refreshed new look aimed at modernising the brand.

The new look will feature modern pack designs across its product portfolio including Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy Coffee.

The new design amplifies and locks in place the accent in Nescafé behind the logo on all packs, and to further enhance its coffee credentials it showcases the inclusion of coffee bean imagery.

Products will also feature ‘100% responsibly sourced coffee’ prominently displayed on every jar and pack.

The rebranding will be supported by extensive marketing campaigns across multiple channels, including TV, digital and social media.

Nescafé marketing director at Nestlé UK and Ireland Sophie Demoulin said: “We are thrilled to embark on this major rebrand of Nescafé and to unveil its exciting new look. This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.

“By introducing new captivating pack designs, and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.

“We know that coffee enthusiasts have emotional connection with the brand and we are confident that our refreshed new look will resonate with them.”