Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s popular promotion in partnership with Call of Duty.
Running now, gamers and Monster fans can start collecting codes to stockpile rewards ahead of the release of Call of Duty: Black Ops 7 on November 14.
Following the success of last year’s program, the 2025 campaign has been extended and will run through 31 March 2026, with code redemption available until 30 April 2026.
The promotion will run across individual cans and multipack cans of Monster Original, Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco, Ultra Strawberry Dreams and Pipeline Punch to drive maximum engagement with shoppers.
Gaming fans across all platforms can scan unique QR codes on specific packs or enter codes found under ring pulls to unlock exclusive in-game content including double XP tokens, as well as unique operator skins and gear to help gamers level up faster and look the part while doing it.
Promotional packs will also feature the Cerberus logo inspired by prominent in-game feature, the Wolf King, designed to capture the interest of shoppers and enhance in-store experience. Convenience retailers can request the high-impact POS materials from My.CCEP.com.
Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, said: “With around 80% of gamers saying they eat or drink while they play, it’s clear that gaming and energy go hand in hand. Gaming remains one of the fastest-growing forces in global entertainment, and Monster has been part of that energy for over two decades. With Call of Duty continuing to command the attention of gamers worldwide, this partnership has proven time and again to be a winning formula – delivering standout results every time.
“Our Monster fans expect high impact, unmissable experiences, as well as exclusive gaming prizes – and our on-pack promotion and partnership with Call of Duty never disappoints. Monster growth is showing no signs of slowing down and we’re encouraging retailers to get on board and take full advantage of this promotion as we bring together these two iconic brands once again.”
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