Oreo has launched new Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry.
Available from July (rrp: £1.19), the new launches will join the rest of the Oreo portfolio, including 154g Original Vanilla and Oreo Twin Pack and will be supported by a social, digital and in-store campaign.
Katya Savelieva, brand manager for Oreo UK at Mondelēz International, said: “We wanted to create something really fun for Oreo -lovers, adding a twist to the original sandwich cookie filling consumers know and love with double layered Oreo cookies – Vanilla and Caramel, and Vanilla and Raspberry - tapping into the latest flavour trends.
“Oreo Twists Vanilla and Caramel and Oreo Twists Vanilla and Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.”
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