To provide more value for consumers, Mondelez International has added new 95g £1 pricemarked packs (PMPs) to its chocolate bags range .
The promotional PMPs are now available across some of its bestselling bags including: Cadbury Dairy Milk Giant Buttons, Cadbury Dairy Milk Caramel Nibbles, Cadbury Twirl Bites, Cadbury Bitsa Wispa and Terry’s Chocolate Orange Minis.
The new packs aim to help retailers drive sales on chocolate bags, the fastest growing standard chocolate segment [IRI Total Singles Category £sales up to 01.01.18, Kantar 01.01.18].
For independent retailers, improved perceived value, speed of sales, convenience and customer trust make stocking PMPs a great option [HIM Bitesize Insight; Price-marked packs, August 2015].
Chris Campbell, brand manager for Cadbury Bitesize at Mondelez International, said: “Bags from Cadbury account for four of the top 10 bestselling chocolate bags (IRI, data to 06/11/16) and with these new bags, we’re able to deliver more value while giving shoppers the reassurance of clear pricing in store, so we believe these new packs will help retailers drive sales in the fast growing chocolate bags segment.“
Retailers can also access expert advice on making the most of their bag range at www.deliciousdisplay.co.uk.