Four Loko has unveiled a duo of higher-strength ready-to-drink cocktails as part of its new Remix range.
The range will initially comprise Peach Pulse and Berry Blitza variants, both of which have an abv of 12%. They come packaged in a 330ml resealable Tetra Pak carton (RRP: £4.50).
Red Star Brands, who described the new range as “Four Loko evolved”, said it was developed to meet growing demand for higher abv options among 21-34‑year‑olds.
The launch will be supported by in-store PoS materials and social media activity.
“Both are uncarbonated and caffeine-free for a cleaner sip and a longer drink, while the innovative Tetra Pak packaging is lightweight, strong and highly portable, ideal for on the go convenience,” said Ryan McCann, director at Red Star Brands.
”For retailers, the striking, brightly coloured design ensures high on-shelf visibility to help attract shoppers to the fixture and maximise impulse purchases.
“With high abv RTDs increasingly popular in nightclubs and at parties and social gatherings, we’re confident Four Loko Remix will be a big hit with consumers seeking the next big RTD experience.”
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