KitKat continues to fuel excitement for the motor racing season with the launch of a new KitKat Chunky Caramel flavour chocolate bar.
The innovation celebrates the global partnership between KitKat and Formula 1 and joins the line-up of limited edition KitKat and F1 products. Last month, KitKat kicked off this exciting partnership by unveiling a chocolate miniature replica Formula 1 car last month.
The new bar features a distinctive marbling effect “inspired by the speed of F1 cars.” The new packs are available from later this month in single and multipack formats.
Louise Barrett, head of the Nestlé research and development centre for confectionery in the UK, said: “This new F1-inspired KitKat Chunky was expertly designed to deliver a full sensory experience that captures the excitement of the sport.
”Our teams have created a striking visual identity using advanced technology that allows for a dynamic mix of colours and crafted a flavour profile with hints of caramel and creamy notes for consumers to enjoy.”
In addition, KitKat is also running a limited-time on-pack promotion giving consumers the chance to win exclusive F1 prizes. Running until April, UK and ROI residents can enter by purchasing a participating product and scanning the on-pack QR code.
Fans will have the chance to win weekly prizes, including tickets to the 2026 British Grand Prix weekend plus £1,000 travel allowance, as well as the main prize, a pair of Monaco Grand Prix 2026 tickets plus travel and accommodation*.
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