The Department for Children, Schools and Families (DCSF) is asking local retailers for help in shaping guidance to help parents educate their children on alcohol consumption.

Chief Medical Officer Sir Liam Donaldson said: “Evidence shows how parents can influence young people’s alcohol use, by having strict rules on young people’s drinking, through supervision and management, and through the closeness of their relationships with their children.

“Parents and carers have asked for clear messages and we do not have all the answers, which is why this consultation has been set up.

“We hope that this guidance will act as a valuable tool for reducing the impact of youth alcohol consumption on health, crime, violence and anti-social behaviour.”

A DCSF spokesman added: “This is an excellent opportunity for c-store workers to express their views and help ensure the initiative is delivered as effectively as possible.”

The consultation is available online at consultations.