United Biscuits is bringing McVitie's Jaffa Cakes back to TV screens in a £1.3m campaign that will run from now until mid-May. The advertisements will highlight the unique orange taste of the product and how passionate consumers are for it. United Biscuits has also announced a new recipe for its McVitie's Boaster range. It has reformulated the products so that they contain more Belgian chocolate. The updated recipe will be communicated on packs.

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