United Biscuits is celebrating the rugby season with a McCoy’s Rugby Road Trip on-pack promotion, offering four lucky winners and their mates the prize of a rugby holiday in New Zealand. Every promotional pack also offers consumers 10% off their next purchase at Sports Direct. There are two limited-edition rugby-themed variants, too: pickled scrumion and ruck of Ribs. The flavours will be available until the end of autumn.rrp: multipacks £1.99; 100g £1; 50g 66ptel: 0800 138 0813
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The brand has a new look to make the drink more accessible to a wider audience.
The cartons can be sold in retail or used in drinks to go.
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