Ridged crisp maker McCoy’s has revealed it will kick off its second season as official savoury snacks partner of the NFL in the UK and Ireland, with the launch of two limited, NFL-inspired flavours - alongside a massive on-pack promotion.
Available in 25g six-packs, Blazin’ Buffalo Chicken Wings and Secret Burger Sauce, “bring to life classic American flavours, while delivering on McCoy’s’ signature crunch,” it says.
From the beginning of August, Blazin’ Buffalo Chicken Wings will also launch in 65g £1.35 pricemarked packs, to tap into one of the fastest growing segments in the convenience and impulse channel, McCoy’s adds.
In addition, an on-pack promotion will run across the entire McCoy’s range from 4 August to 9 November. The top prize is an all-expenses-paid trip to Super Bowl LX, scheduled for 8 February 8, 2026, at Levi’s Stadium in the Bay Area in California.
Shoppers will also have the chance to win tickets to the 2025 NFL London Games and official NFL merchandise, alongside cash prizes.
Perfect for a gameday snack, Blazin’ Buffalo Chicken Wings brings the tangy zest of buffalo sauce and savoury chicken, and Secret Burger Sauce delivers a rich, tangy, and creamy burger-inspired flavour.
Amy Heap, marketing manager, said: “We’re thrilled to be celebrating our massive partnership with the NFL by launching two bold new McCoy’s flavours, capitalising on the brand’s reputation for exciting flavour innovation. Through our collaboration with the NFL, we’re driving brand engagement with fans across the UK and Ireland, supported by a high-impact on-pack promotion.”
To further support the partnership, McCoy’s is extending the It’s Crunch Time ad campaign. The 30-second spot will continue to run via Video On Demand, alongside the new national OOH campaign which launched in June.
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