Burtons Biscuit Company is aiming to offer consumers more choice with a new addition for its ‘less than 100 calories’ biscuits and snacks range: Maryland oaty cookie bars.

Maryland Oaty Cookie Bars

High in fibre and wholegrain oats, the individually-wrapped chocolate chip cookie bars each contain 94 calories, come in packs of six (rrp £1.39) and are available to c-stores now.

Kate Needham, marketing director for Burton’s Biscuit Company, said: “As consumer demand for more permissible options shows no signs of abating, Maryland Oaty Cookie Bars reinforces our commitment to leading the way in portion control, offering the strongest ‘less than 100 calories per serve’ range in the UK’s £3 billion biscuits category.

“This wide-ranging initiative includes a 20% calorie and sugar reduction across our portfolio, providing consumers with more permissible, high quality, great-tasting products which can be enjoyed as part of a balanced diet, in or out of home.”