Burton’s Biscuit Company is looking to offer indulgence in a convenient format with its Maryland Chocolate Cookie Bars.
The launch marks the first time the brand has moved into the chocolate biscuit bar market, with each 19g portion containing fewer than 100 calories - in line with Public Health England guidelines.
Available from mid-July, the new cookie bars come in packs of eight (rrp £1.30) and each one is individually wrapped, coated in chocolate and filled with chocolate chips.
“Maryland Chocolate Cookie Bars combine great-tasting chocolate and cookie indulgence with an individually wrapped portion pack at just 97 calories per bar - a compelling proposition for the growing number of consumers who want to treat themselves but who are also mindful of calorie control,” said Kate Needham, Burton’s Biscuit Company’s marketing director.
“We’re hoping to invigorate the out of home treat occasion by offering the UK’s only fully coated chocolate choc chip cookie in a single serve bar that’s ideally suited to on the go.”