Magners has unveiled a new look and bottle size for its Orchard Berries flavour.
It is now available in a 500ml clear glass bottle to show the colour of the product as well has having fruit on the label to highlight the ingredients.
Head of customer marketing at C&C Group Ed Shoebridge said: “Since launching the flavour in summer 2012, the flavoured cider market has grown hugely in the UK and over time customer needs have changed. Our refreshed Orchard Berries product pairs the original unique recipe with an exciting new look to appeal to our growing fanbase of customers and consumers.
“Backed with a national marketing push targeted towards new and current cider lovers, Magners Orchard Berries is in a strong position to perform well in the UK’s off trade as the flavoured segment continues its grow