Lucozade Ribena Suntory Ltd is hoping to drive category growth with an on-pack promotion on Lucozade Sport, offering consumers the chance to win a pair of Adidas football boots designed by Steven Gerrard.

Part of the Fuel to Rule campaign, the promotion will run from 14 April for nine weeks across the Lucozade Sport range.

Lucozade has also added a limited-edition 79p pricemarked pack across Lucozade Sport Brazilian guava flavour and Lucozade Energy mango & mandarin.