A new strawberry variant has been added to the Lucozade Energy range.

The new variant, the first time strawberry has been used in the sports and energy drinks category, will be available in a 95p pricemarked pack.

Lucozade Energy senior brand manager Roxana Parvizi explained why the new flavour was launched. “Our new Lucozade Energy Strawberry flavour has been selected by our consumers as the most interesting flavour that is not in our current range. Strawberry as a flavour has mass appeal across all drink flavour segments and by listening to our audience the new launch will target current energy shoppers, drive penetration with a flavour that has a high appeal and strong purchase intent. The new addition to the £389m Lucozade Energy range will disrupt shoppers and encourage impulse purchasing.”

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