Lucozade has added Reduced Sugar Tropical Fusion to its energy portfolio to meet consumer demand for low sugar drinks.

Available now in 380ml, 500ml, six pack and 1 litre formats, Reduced Sugar Tropical Fusion delivers the same taste as the Lucozade Energy core range, but contains half the amount of sugar.

The launch is supported by in-store activation to help retailers capitalise on on-the-go, meal deals and social sharing occasions. In addition, large-scale sampling events are set to drive awareness, targeting consumers in key environments when they need energy most.

Lesley Stonier, marketing manager for Lucozade Energy at Lucozade Ribena Suntory Limited, said: “This is one of our best tested products that is sure to be a big hit with shoppers, whilst also marking a key step in our long-term commitment for calorie reduction. We know consumers are looking for lower sugar offerings and it is important we continue to offer a wide choice of great tasting products.”