Loyd Grossman has added two lasagne sauce pouches to its range.
The tomato and white sauce are available in 380g pouches. It is hoped the new sauces will help grow the £34m lasagne sauces category, which is the third biggest flavour in cooking sauces.
These new products coincide with a refresh of the Loyd Grossman range which will highlight the key ingredients more on packs and supported by a more prominent brand logo to help stand out on shelf better. The revamp is also designed to help shoppers that are cooking from scratch more often to easily navigate the cooking sauces fixture.