In 2008 it cut the saturated fat in McVitie's Digestives, McVitie's Rich Tea, McVitie's HobNobs, McVitie's Light Digestive, McVitie's Light Rich Tea and McVitie's Light HobNobs by 50%. The same range is now getting a further 50% saturated fat reduction.
UBUK has invested £5m in the move and from this month an on-pack flash will read 'Now Lowest Ever Saturated Fat, Same Great Taste'. A TV and print advertising campaign will run in January.
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