UBUK has cut the fat of three of its McVitie's biscuit brands by a further 50% following a similar reduction 12 months ago. 

In 2008 it cut the saturated fat in McVitie's Digestives, McVitie's Rich Tea, McVitie's HobNobs, McVitie's Light Digestive, McVitie's Light Rich Tea and McVitie's Light HobNobs by 50%. The same range is now getting a further 50% saturated fat reduction. 

UBUK has invested £5m in the move and from this month an on-pack flash will read 'Now Lowest Ever Saturated Fat, Same Great Taste'. A TV and print advertising campaign will run in January.

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