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By Kate Miller2010-08-04T00:00:00+01:00
McVitie’s is adding a little lemon zest to its Jaffa Cake Bar to create a limited-edition first for the brand.
Hovis is launching a new loaf, which it says is the first to be baked with 50% wholegrain oats and 50% wheatflour.
New launches are the key to invigorating the main convenience product categories. The best ones from 2010 are listed here...
Barr Soft Drinks is tapping into consumer demand for energy drinks offering additional functional benefits with the introduction of Rockstar XD Power.
Wall’s Pastry is moving into the chilled meat free market with the launch of its first ever vegan range.
With just under a year to go until the Tokyo 2020 Olympic Games, McVitie’s has launched the first in a series of in-store activations as part of its sponsorship of Team GB.
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