Cadbury Dairy Milk Freddo is set to give away 2,000 adventures to lucky consumers and their families as part of its independent exclusive ‘Win Big Adventures’ promotion. Prizes include days out to attractions like Chessington World of Adventures, Go Ape and London Zoo.
Live from the beginning of July until the end of September, consumers must buy a Cadbury Dairy Milk Freddo, Freddo Caramel, Milk Buttons, Chomp, Fudge or Curly Wurly, then enter the barcode online at freddosbigadventure.com, to be in with the chance of winning.
To support the promotion, from July, families can get to know Freddo through a downloadable story about Freddo’s friend Toad, who’s lost his hop. The campaign will be supported by £2m investment, which covers OOH advertising – placed near independent stores, digital, and PR activity.
To help independent retailers make the most of the ‘Win Big Adventures’ promotion in store, a suite of promotional POS will be on offer, with posters and wobblers available for download at www.deliciousdisplay.co.uk.
Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, said: “We can’t wait for this promotion to leap into stores. Freddo, now worth £19m RSV (Nielsen, 21th April 2018), has a well-established 44-year heritage and is a well-loved favourite among young families – which is why we’re ‘hopping’ that the campaign and exclusive independent channel promotion will excite parents with young families, and help retailers to unlock further sales both in the main shop and top-up shop.”