Chewits are branching out into gum with Leaf’s new Chewie Gum.

Available in strawberry & banana, tropical and lemon flavours, the hard bubble gum is aimed at 8-11 year olds. “The gum sector is currently lacking investment and innovation, yet despite this it is in good growth, up 3.1% year-on-year,” says commercial director Stuart Lane. “The expansion potential within the Chewits range is huge and the obvious gap in the market for creative gum products for kids is an opportunity Leaf intends to exploit.”

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