A new activation from Pringles descended on One Stop Carlton Convenience near Manchester this week.
And while an ice cream van celebrating the lunch of the new Burger King Pringles crisps outside the store might not be considered that unusual for a product launch, the use of AI made for some supporting imagery that more than warrants a second look. “Seeing classic retro vibes mixed with modern AI tools opened up a whole new layer of storytelling for activations like this,” owner Priyesh Vekaria explained.
“Seeing this incredible activation pull up outside One Stop Carlton Convenience was more than just a product launch. It was a reminder that convenience retail can still create genuine excitement at street level, right where communities live, work and connect.”
The stunt was a collaboration between Mars, Kellanova, Burger King, Pringles and PR firm Merceica, and stopped shoppers in their tracks. “The atmosphere was unreal,” Priyesh added.
The event also saw sampling, conversations, laughter and the AI content creation, Priyesh explained. “One thing we especially loved during this campaign was blending real world retail theatre with AI creativity to build fun, engaging visual content along the way,” he added.
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