GoGo Squeez is helping retailers with the back-to-school snacking opportunity with the launch of a nationwide Disney and Pixar’s Toy Story 5 on-pack promotion.
Rolling out from 17 August, the limited-edition packs feature beloved Toy Story characters across the brand’s five core 360g Kids Fruit Snack multipacks - Apple Strawberry, Apple Mango, Multifruit and Apple & Apple Berries.
Designed to maximise standout on shelf, the vibrant promotional packaging will help capture shopper attention while bringing extra excitement to the fixture during the busy back-to-school period.
As families return to their usual routines and demand for convenient lunchbox and after-school snacks increases, the promotion presents retailers with a timely opportunity to give greater visibility to kids fruit snacking, helping to “drive shopper engagement and unlock incremental sales during this important trading window,” the brand said.
As part of the promotion, shoppers purchasing participating packs will have the opportunity to enter a nationwide competition to win the ultimate Disney and Pixar Toy Story-inspired family adventure in London. There are also 1,000 instant-win Toy Story merchandise prizes to be won via winning moments (maximum one entry per person per day, 10 in total).
Oliver Richmond, marketing manager, said: “Back to school is one of the biggest sales opportunities of the year, making it the perfect time to once again partner with Disney and Pixar to bring the much-loved Toy Story characters to families across the UK.”
“Our vibrant limited-edition packs have been designed to create real standout on shelf while combining the healthy snack convenience and great taste parents know and love with an exciting promotional mechanic that adds extra fun to everyday snacking.
“With this campaign spanning shopper marketing, consumer PR, social media and experiential sampling, we’re looking forward to helping retailers drive standout sales while giving families the chance to make unforgettable memories together.”
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