KP Snacks invests in new Hula Hoops Puft campaign

KP Snacks has launched a new media investment to drive awareness of its non-HFSS Hula Hoops Puft range. The campaign will run regionally until mid-July across Out of Home, Digital Out of Home, and social media channels.

The campaign continues Hula Hoops Puft’s “Hula Licious Hula Lightful” messaging, spotlighting the range’s flavour credentials and low-calorie offering.

Brand manager of KP Snacks Dayna Riordan said: “As a responsible snacks manufacturer, KP Snacks is committed to providing permissible products for consumers. Hula Hoops Puft delivers the perfect light and crispy snack for increasingly health-conscious shoppers and our latest campaign will keep the range at the forefront of consumers’ minds, helping to drive sales and brand penetration.”