Swedish cider manufacturer Kopparberg has launched a new UK advertising campaign focusing on the brand’s heritage. Featuring its core range of mixed fruit, strawberry & lime and pear variants, the ad highlights the town of Kopparberg and the forest behind the brewery.
The TV campaign will run until the end of August across all major channels and is part of a £10m investment in marketing by the brand in the UK. It will also run across key digital sites, as well as on 4OD, ITV Player and Youtube, as well as being supported by an outdoor campaign in July.
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