KitKat is the official chocolate bar of Formula 1, and has launched a F1 chocolate car after debuting its global partnership.
To mark the partnership, the brand is launching a chocolate masterpiece in the shape of a Formula 1 racing car, described as the first of its kind.
Louise Barrett, head of the Nestlé research and development centre for confectionery in York, said: “The centre is a global hub for innovation in confectionery, where pioneering ideas are transformed into reality.
“Just as Formula 1 teams apply meticulous precision to every design detail, our KitKat teams have worked tirelessly on elevating even the tiniest design elements, drawing on their deep expertise in product development and moulding, to engineer this miniature replica.”
The KitKat F1 chocolate car is available from this month, as the global partnership kicks off in alignment with the sport’s calendar.
KitKat will feature at key F1 races in Nestlé’s top markets during the 2026 season. The partnership goes beyond trackside visibility, delivering immersive fan experiences through “social media engagement, exclusive merchandise, in-store activations, prize promotions and innovative, limited edition products.”
KitKat will also appear with targeted ads during the Netflix series, Drive to Survive, giving fans unique ways to engage with the sport.
Scott Coles, MD for Nestlé Confectionery in the UK and Ireland, added: “Crafted in the iconic shape of an F1 car and inspired by the thrill of the sport and the KitKat break.
“We want to bring exhilarating F1 breaks to everyone. KitKat’s always been about those feel-good breaks and now, much like those crucial pit stops during a race, we want fans to hit that pause button, making it even easier to disconnect and recharge.”
The KitKat Formula 1 chocolate car 29g singlw and 5x11g multipacks are available in the UK and Ireland from mid-January.
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