Fairtrade and B Corp brand, Divine Chocolate, has introduced a bold, refreshed look for 2026, inspired by “the many hands and hearts that go into the making of each bar,” it said.
While the collection of 90g sharing and 35g impulse bars now boasts a colourful and eye-catching appearance, the taste and quality remains unchanged, boasting no shrinkflation, a high cocoa content, all-natural ingredients and no monoculture crops like palm or soy.
The rebrand is a part of Divine’s new Made to Matter communications platform, which highlights the brand’s longstanding ethos of celebrating the expert hands that create the premium bars, and tells the story of the people and places behind it.
The rebrand presents an opportunity for retailers looking to grow average basket size and trade shoppers up. The eye-catching new designs “balance vibrant shades with a grown-up, aspirational maturity, alluding to Divine’s decades of experience as pioneers of Fairtrade chocolate,” it added.
The new packaging is eco-friendly, FSC certified and fully recyclable, with the bars manufactured in a family-run, carbon neutral site to ensure an indulgent, premium product with a positive impact on the world.
Lydia Stubbins, group marketing director, said of the refresh: “Great chocolate doesn’t happen by chance, and our new branding reflects the collaboration that goes into each mouth-watering bite while communicating the premium indulgence of our chocolate.”
The move is supported by a national television and OOH campaign from 15 February, as well as a revamped website and digital presence. Divine’s products can be found at Suma, CN Foods, Auguste Noël, DDC Foods, Essential Trading Cooperative, Cotswold Fayre, Infinity Foods, CLF and Greencity Wholefoods.
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